Editorial Integrity.
Digital Velocity.

35X Media scales the influence of Washington’s most vital voices through high-stakes video production and strategic content distribution.

Start Your Project

Who We Are

35X Media helps journalists, thought leaders, authors, advocates and organizations in Washington, D.C. tell their stories through compelling video, podcasts and digital campaigns. We combine editorial credibility with the latest distribution strategies to maximize reach and impact.

Our Core Offerings

Video & Podcast Production

  • Interviews, explainers and campaign videos, shot in studio or on location
  • Social and longform video, produced to maximize reach across platforms
  • End-to-end podcast development, from concept to launch
  • Professional editing, hosting setup and distribution strategy

Digital & Social Media Strategy

  • Channel audits and audience-growth plans
  • Support across newsletter and live-event activations
  • Content calendars optimized for reach on X, LinkedIn, TikTok, Instagram

Profile & Brand Development

  • Executive thought-leadership positioning
  • Media training and content coaching
  • Custom content packages for book launches, advocacy campaigns, or events

Who's Behind It

Matt Rivera, founder of 35X Media

Matt Rivera

Founder

Matt Rivera is an Emmy-winning journalist and media executive with more than 20 years inside major newsrooms. At NBC News he led Meet the Press across platforms, building its podcast and newsletter properties and producing award-winning original programming for Peacock.

He has also worked at The Wall Street Journal and co-founded a production company creating content for A&E, the BBC and The Travel Channel. 35X Media brings that newsroom judgment to clients who need their message to land in Washington.

Connect on LinkedIn →

Our Process

1

Discovery Session

We define your goals, audience and message.

2

Creative Plan

We design a package aligned with your strategy.

3

Production & Delivery

High-quality content, optimized for distribution.

4

Audience Growth

Data-driven promotion and analytics to ensure reach.

Sample Packages

Launch Package

Ideal for authors, advocates, campaigns

  • 2 short-form videos
  • 1 podcast pilot
  • Social media starter kit

Executive Visibility

Build your thought leadership

  • Monthly thought-leadership video series
  • LinkedIn growth strategy
  • Performance analytics & optimization

Custom Campaign

Tailored to organizational needs

  • Fundraising campaign support
  • Advocacy content creation
  • Public policy rollout strategy

Why 35X Media?

Editorial Expertise

Political coverage for NBC News, Meet the Press, The Wall Street Journal

D.C. Focus

Deep understanding of Washington's audience and message environment

Cross-Platform Impact

Content that works across broadcast, digital, audio and social

Let's Work Together

Tell me what you're building. I read every message and reply within one business day.

Start Your Project